Saturday, February 14, 2015

Powerful lah Social Media!

Social media is a powerful tool. This phrase has already become a cliche, Social medias like Facebook, Twitter, Instagram has changed how we view friendships, how we interact with people and how we even behave. They owe their successes to the user-generated content that they host and cleverly streamline the vast content for social media users, showing you what you want to see. Facebook was the first to burst forth with international success with it's "like" function which made people feel that they were being recognised. I myself am an addict of social media! i spend a pretty substantial amount of time on facebook, scrolling through the news feed and stupidly refreshing the news feed every few minutes, thinking that something new will pop up. Facebook was clever enough to track which users you tend to "like" their photos or facebook groups that you frequent, arranging these items right at the top of your news feed! Hence, the moment i wake up and click on the facebook app, something of interest tends to pop up! and instead of washing up, i will find myself scrolling through facebook instead of closing the app. I guess this is the power of social media, allowing its users to stay glued to it! Also, almost everyone has facebook or twitter! this allows companies to advertise and reach the masses very easily. One thing i didnt know in the past is that you can actually track the statistics for your advertisement, which is a really powerful tool that can grant you great insights as to who in the world are more inclined towards your product! I never knew that facebook actually offered such a feature to tabulate the viewership of an advert. Also, facebook used to have advertisements at the side, hence it still allows the users to not be annoyed by the constant pop-up ads that other websites have. However, now they also do offer paid posts, whereby a user can post something and they will be charged according to how many people click on the link.

one thing that really caught on was the use of #hashtags. It used to be viral, with everyone hashtagging just about anything. I even saw friends posting one entire sentence with hashtags! Something like this: #you #should #totally #try #this. which to some extent was painfully annoying... but what hashtags do is that they categorize all of the posts that have the hashtag so that when you click the hashtag, it will simply bring up all the posts (most of the time) related to it! i really love this feature as sometimes when i post about my hobbies, i can also hashtag it so other users can see what i have done and all too! moreover, it also allows me to quickly view what others have done too :) 

Nowadays, the in thing of social media are the posting of posts from other websites like Buzzfeed and EliteDaily! These are really popular sites with the teenagers and young adults like me. :) They have posts that allows people to easily identify with themselves, posts like "The Pain of Loving Someone You Should Let Go of, for the Both of You". Below is an example of how my good friend tagged me in a post! :)


There are other interesting posts like "22 Things Only People Who Went to Harvard will Understand" or mouth-watering "How to Make The Easiest, Most Delicious Chocolate Lava Cakes" and this is just for Buzzfeed, let alone other websites that post similar information. Most of these posts tend to have a number in front and then words behind! like "5 Things You Should Never do on Valentines!" Since today is Valentines and i am spending it by blogging away. Such interesting websites do have users who frequent them, but what social media does is that they help to "advertise" for these websites as the users share the posts that they find interesting. This definitely helps to rake in more viewerships! Facebook sure is an amazing and powerful tool for us, that when we are on the go, many of us are always glued to our phones, scrolling through Facebook. Or even when we are with friends, 'liking' all those Instagram photos that our friends post! Moreover now, we can easily share posts across different social media platforms, hence all of these social medias help to complement one another and rake in greater profits! On the other hand, with many companies paying for their advertisements, they have allowed us to benefit as free users. :) and who doesn't like free things?! 


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